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Online advertisement can be used to for promotion and publicity. By doing effective promotion and publicity it can be ensured that he budget alloted to advertising is used in the most efficent manner.

What is promotion and publicity?
While Online Advertisement is a part of promotion and publicity. Both Promotion and Publicity are two different terms and both are available on Perfect Shop Directory. Promotion can be defined as:
1. An activity that supports the websites or the products and services sold on the website. | 2. Encouragement given to the website or to the products and services on the website. | 3. Anything to improve sales on the website. | 4. Any process to increase public awareness about the website.

Publicity can be defined as:
1. Bringing the website into the notice of the audience. | 2. Helping the website get more attention. | 3. To give out information about a website or the products or services on the website. | 4. Creation of materials like videos, cataloge etc. online.

How much promotion and publicity is needed?
Ideally the organisations run one or more promotional campaigns and carry out one or more publicity activity per month. While there is not hard and fast rule to this, but the generally recommeded is running atleast one promotional campaign and one publicity activity per week so that the image of the website is effectively created and maintained.

How can it be known when a promotional campaign is going on and when a publicity activity is being carried out?
The organisation or individual can select the promotional campaign or publicity activity as per the requirement. The promotional campaign and the publicity activity can be seen in real time implementation. Advertisement will go hand in hand with promotion and publicity. The organisation or the individual can see in real time the running of the promotional campaign or publicity activity.

What happens when someone watches in the promotional campaign or publicity activity?
When a person watches the promotional campaign or publicity activity, interest for the website, its products or services is created in the mind of the person and he / she may do the activity mentioned in the promotional campaign or publcity activity resulting in achievement of the goals of the campaign or activity which finally would result in either creating goodwill or increase in sale.

What is the promotion or publicity that the website would get?
In promotional campaign the participation one can expect is approximately .5% or 50 in 10000. In publicity activity the participation can be approximately .4% or 40 in 10000. The format of the promotional Campaign or publicity activity can increase the participation to 57% or 48% respectively. Which means that of the 50000 people who participate on an average more than 10000 people will visit the website, that would be a great return on investment.

Perfect Shop Directory Advertising Rates
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Perfect Shop Directory Promotion Rates
Make the payment Dollars (USD)
PSD Promotion Rates PayPal – The safer, easier way to pay online!
Perfect Shop Directory Publicity Rates
Make the payment Dollars (USD)
PSD Publicity Rates PayPal – The safer, easier way to pay online!
PSD Ad, Promo, Pbcty Rates
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What should be the content of my advertisement, promotion and publicity?


The content of the advertisement should be:
1.An image of website, product or service. | 2. A effective headline | 3. A content of less then 20 words. | 4. A call to action. | 5. Some contact information, phone number or address or website. | 6. Link to specific page on website.

The content of promotion campaign should be:
1. Set a Goal of the campaign. | 2. Invite participation for the campaign. | 3. Making of the website, its products or services a part of the campaign. | 4. Launch the campaign. | 5. Showcase the campaign. | 6. Archive the campaign.

The content of publicity should be:
1. A write up about the website or its products or services or news or press release. | 2. Add images if required. | 3. Promote publicity on news feed and other media. | 4. Request re - coverage of publicity material by different channels. | 5. Encourage spread of publicity through various medium. | 6. Archive publicity article.

How can the effectiveness of advertisement, promotion and publicity be measured?
The effectiveness can be measured through the following methods: 1. Increase in sale: This is the most commonly used measure which is very easy to calculate and can be measured in real time. The actual sale of products and services on the website is primary goal and also a great measure of effectiveness of advertisement, promotion and publcity. | 2. Visitors on the website: This can be measured by analytics software like Google Analytics. This will give the increase in number of visitors on the website after the running of the advertisement, promotion or publicity. | 3. The number of times the website has been viewed: This can also be measured by analytical tools but there are also other methods to measure it like keeping a counter on the webpage etc. The increase in the number of times the website is viewed will also indicate the effectiveness of the advertisement, promotion or publicity. | 4. Demographics of visitors: Demographics of visitors can give a complete picture of the effective implementation of the advertisement, promotion or publicity by confirming if it has reached the right audience that was targeted. This also can be done by analytical tools but surveys etc. can also give also give a good picture of the reach with targeted audience.

Advertisement Page of Perfect Shop Directory - Online Shop Directory
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Overview of different packages for advertisement (Size: width-270px (responsive) height - 150px), promotion and publicity.


Advertisement Package



Stable Ads on Home page $200/day


Rotating ads on Home page $150/day


Stable Ads on Navigational pages $150/day


Rotating ads on Navgational pages $100/day


Stable Ads on Inner pages $100/day


Rotating ads on Inner pages $50/day


Promotional Package



Mention in the Contest Pages Webinar $600


Slot in the Contest Videos videos $800


Mention in How to Pages
$500


Slot in how to videos
$700


Banner in the Bi-weekly Newsleter $400


Banner in the Email
$300


Publicity Package



News Article about website on home page $800


Article about website in Bi-weekly Newsletter $500


Press release about website $400


Blog post about website
$700


Post about website in Facebook $500


Post about website in Linkedin $500


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